VALAIS

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Natural Freshness and Swiss Clarity

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We designed the packaging for Valais Flavoured Water to convey the lightness and purity of the brand's natural fruit infusions. The visual identity is built on a clean white background that emphasizes the bold red Valais logo and ensures high visibility. Large, photorealistic depictions of berries and herbs dominate the label, creating an immediate and mouth-watering sensory link to the natural ingredients within.

 

The handwritten typography for "Flavoured water" adds a soft, human touch to the structured layout, balancing the modern aesthetic with an approachable feel. Every element is intentionally placed to reflect a crisp and healthy lifestyle choice. The final solution is a refreshing, modern package that communicates quality through clear, vibrant imagery and minimalist Swiss design.