LEIBUR

 

A Unified Identity for an Iconic Bread Portfolio

​

We redesigned Leibur’s extensive product lineup to create a cohesive, instantly recognizable brand family. By introducing clear visual rules, including a signature “ovens mouth” brand element and a grain-inspired pattern, we established a consistent framework that seamlessly unites each subrange without sacrificing individuality. The refreshed layouts also follow strict sustainability requirements by limiting color usage and leaving portions of the packaging unprinted.

​

The result is a clean, modern system that preserves Leibur’s heritage while forming a strong shelf presence. Where multiple series once appeared as separate “friends,” they now feel like members of one family, improving brand clarity for consumers and allowing Leibur to stand out as a category leader in bakeries and grocery aisles alike.

​