ÖUN
Where Estonian Apples Inspire Every Sip
ÖUN’s team lives and breathes apples — rescuing perfectly good fruit and transforming it into vibrant craft beverages that celebrate Saaremaa’s unique character. We tapped into this apple-fueled passion to create packaging that captures their playful spirit and unwavering commitment to nature.
For the different lemonade categories, we developed bright, eye-catching designs that emphasize fresh flavors and organic ingredients. The Saaremaa dialect “Ö” became both a visual and cultural hallmark, weaving local heritage into the brand’s modern look. This approach ensures that each ÖUN drink stands out on the shelf, inviting consumers to discover a taste of Estonia’s best apples—one refreshing sip at a time. Experience the authentic taste of nature, the enduring legacy of Saaremaa, and a heartfelt invitation to savor life's simple pleasures with every bottle.
LEMONADES
For ÖUN’s classic lemonades, we embraced playful illustrations and bright color palettes to reflect the fun, refreshing taste of each variety. The designs celebrate local fruit flavors and the brand’s Saaremaa roots, offering a lighthearted visual identity that’s instantly recognizable and full of character.
SPARKLING DRINKS
ÖUN’s sparkling drinks received an elegant yet modern treatment, aligning with their celebratory nature. Subtle metallic accents and refined label layouts highlight the premium quality, while still maintaining a cohesive connection to ÖUN’s signature apple-inspired heritage.
FUNCTIONAL DRINKS
We developed a bold, energizing look for ÖUN’s functional drinks, spotlighting their added benefits and active lifestyle appeal. Vibrant colors and clean typography convey a sense of vitality, ensuring these beverages stand out on the shelf while clearly communicating their health-focused purpose.
