VANA TALLINN SPRITZ

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A Vibrant, Aperitivo-Inspired Twist on a Timeless Classic

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We designed the packaging for Vana Tallinn Spritz to transition the legendary liqueur into the ready-to-drink aperitivo category. Moving away from the brand's traditional dark tones, the design embraces a bright, geometric pattern that reflects the refreshing and sparkling nature of the drink. By using a bold color palette and dynamic shapes, we created a visual identity that stands out on the shelf and signals a lighter, citrus-forward experience.

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The label maintains a subtle link to the Vana Tallinn heritage through the iconic shield logo, yet it feels entirely contemporary. The interplay of colorful graphics and clear glass showcases the vibrant orange liquid, making it an attractive choice for social gatherings and summer occasions. The result is a spirited and energetic package that successfully reinterprets a classic for a modern, trend-conscious audience.