LAMUU

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Strategic Redesign for Global Accessibility

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We redesigned the La Muu packaging to adapt to shifting market dynamics and support international export goals. The transition from a 400g plastic tub to a more compact 250g format allows for a more accessible price point while maintaining the brand's premium appeal. To ensure the brand resonates in new markets, we replaced localized copy with a universal visual language that speaks across borders.

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While the iconic black chalkboard aesthetic remains at the heart of the identity, we introduced detailed chalk illustrations to narrate each flavor's story. These hand-drawn elements provide a warm, authentic character that balances the clean, modern typography. The resulting solution makes La Muu more affordable and globally understandable without losing the artisanal charm that defines the brand.