Mads Berg Kalev

KALEV 'POSTCARDS FROM ESTONIA' CHOCOLATES 

 

Art Deco inspired boxes with nostalgic charm... 

The brief was to redo the tourist range from Estonia’s largest chocolate producer Kalev, in order to make them desirable to both tourists and locals alike.

 

Collaborating with renowned award winning Danish illustrator Mads Berg, the aim was to conjure up a sense of romance and warm nostalgia.

Mads Berg Kalev

Heavily inspired by art Deco posters from Estonia’s first republic times in the 1930’s. The boxes depict key scenes from these Baltic cities whilst pulling at heartstrings with a sense of bygone glamour and whimsical storytelling.

Mads Berg Kalev
9b925770593915.5ba900d670df4.jpg