FELIX RANGE

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Full packaging range redesign

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We worked with Felix, one of Estonia’s most iconic food brands, to redesign their complete product line. The range includes mayonnaise, ketchup, dressings, sauces, and marinades. Our goal was to modernize the look and create a clear, cohesive system across all categories while keeping the strong brand recognition intact.

 

Each label was designed for clarity and appetite appeal, with careful attention to visual consistency across different formats and flavors. From squeezable pouches to classic bottles, every product now fits into a unified visual family while still standing out on its own.

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This project highlights KOOR’s ability to handle large, complex packaging systems with both strategic thinking and precise execution.

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