HUMAL & ODER CRAFT BEER RANGE

Bringing mainstream craft brewing to Estonian Shelves...

Meaning 'hops and barley' in Estonian, this was the largest brewery in Estonia's first delve into riding the craft beer trend as it blossomed in Northern Europe. 

Featuring handmade typography and taking queues from craft brewing culture to give an authentic aesthetic, that was convincing as a craft beer brand - despite being from a large mainstream producer.

 

The main goal - to convince consumers who would not normally purchase products form this brewery to crack open a few cold bottles of these. The range showed a lot of success 

particularly with a younger demographic.