HUMAL & ODER CRAFT BEER RANGE

Bringing mainstream craft brewing to Estonian Shelves...

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Meaning 'hops and barley' in Estonian, this was the largest brewery in Estonia's first delve into riding the craft beer trend as it blossomed in Northern Europe. 

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Featuring handmade typography and taking queues from craft brewing culture to give an authentic aesthetic, that was convincing as a craft beer brand - despite being from a large mainstream producer.

 

The main goal - to convince consumers who would not normally purchase products form this brewery to crack open a few cold bottles of these. The range showed a lot of success 

particularly with a younger demographic.