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Fresh, natural and tasty to go...


Tasked with growing Salvest's share in the ready-made soup category, whilst changing perceptions about freshness and quality.


The carefully arranged ingredient background adds impact and clearly communicates taste whilst adding a considerable natural, fresh tone of voice. It also helps to emphasis the organic credentials of the soups.

A lot of thought went into the brand name to express the 'ready to go' convenience of the soup whilst giving a gourmet edge.

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