SALVEST ORGANIC SOUPS
Fresh, natural and tasty to go...
Tasked with growing Salvest's share in the ready-made soup category, whilst changing perceptions about freshness and quality.
The carefully arranged ingredient background adds impact and clearly communicates taste whilst adding a considerable natural, fresh tone of voice. It also helps to emphasis the organic credentials of the soups.
A lot of thought went into the brand name to express the 'ready to go' convenience of the soup whilst giving a gourmet edge.