VIRU VALGE HÕBE VODKA
Some moments deserve silver...
Hõbe (meaning Silver in Estonian) is the flagship product in the Viru valge line. Designed to be a mid-premium vodka that would sit well at life's special events. Printed on a textured silver label with embossings and tactile varnishes to enhance the feeling of tactile quality.
HÕBE MAHE ORGANIC VODKA
An natural and pure vodka from the North...
Hõbe Mahe is an organic craft vodka - the sister product to the premium Hõbe Silver filtered Estonian vodka. Mahe is the Estonian word for mild - which represents the refined and smooth character and taste. The brief was to stress the organic nature of the product in an interesting and blatant way - which is why the etiquette was printed directly onto wood .
The aim was to really give a very natural feeling and to emphasis the quality of the grain. It also meant that much like the rings in a tree each etiquette is unique due to the individual patterns in the wood grain.