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Some moments deserve silver...

Hõbe (meaning Silver in Estonian) is the flagship product in the Viru valge line. Designed to be a mid-premium vodka that would sit well at life's special events. Printed on a textured silver label with embossings and tactile varnishes to enhance the feeling of tactile quality. 


An natural and pure vodka from the North...

Hõbe Mahe is an organic craft vodka - the sister product to the premium Hõbe Silver filtered Estonian vodka. Mahe is the Estonian word for mild - which represents the refined and smooth character and taste. The brief was to stress the organic nature of the product in an interesting and blatant way - which is why the etiquette was printed directly onto wood .


The aim was to really give a very natural feeling and to emphasis the quality of the grain. It also meant that much like the rings in a tree each etiquette is unique due to the individual patterns in the wood grain.

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