KALEV MAIN RANGE REDESIGN
A new look inspired by the brand's past ...
Temptation since 1805 has been Kalev's slogan for years, and we helped the largest confectionary producer in the Baltic's live up to that claim. We delved into the brand's rich past and opted for a more traditional and classical look and sought to bring 'temptation' back to their packaging.
INITIAL SKU'S IN FIRST YEAR
+30%
INCREASE IN SALES
We brought flavour to the centre of everything in order to stimulate impulse purchases through appetite as well as offering a clearer way to navigate between different flavours. Our team carefully crafted over 40 favour icons, optimising them for appetite stimulation and 'temptation' as the slogan boldy stated. Using a rich blend of photography, 3D render and retouching.
We curated and applied the new brand design and logic across a variety of different shapes and sizes across over 50 different products, ensuring Kalev's new face was consistent and confident.
