KALEV'S CHILDRENS CHRISTMAS ADVENTURE SERIES
Bringing a Christmas Adventure to life...
The concept was based around the theme of the journeys and adventures of 'Santa's little helpers' delivering presents. It featured use of augmented reality to allow all the custom illustrated characters come to life out of the packaging to add a digital and interactive dimension. The app allowed the viewer to watch animations popping out of the packaging
or to take selfies with some of the characters.
The result proved a real hit with Estonia’s tech savy youth and parents alike and injective a festive buzz to the
confectionary brand.
15,000 APP DOWNLOADS
200,000+ PHOTOS MADE
20% SALES INCREASE
Every single one of illustrations on the packaging was custom made from initial conception sketches to rendered completion.
