LA MUU CRAFT ICECREAM​
From Zero to Ice Cream Hero...
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La Muu is Estonia's first eco-friendly ice cream. The creative idea was to differentiate from everything else on the shelves through design and color. It was important to sell the product strictly through packaging aesthetic alone since advertising was not an option for the brand at initial rollout.
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The brand went from very modest small batch beginnings to gaining a huge following and being sold in most places in Estonia, not to mention being exported in Europe.
A real zero to hero success story.
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Each tub features quirky copywriting in Estonian to enhance the alternative nature of the design. A few translations include "Don't fall on my head, coconut ice cream", "Tell me a
story, coffee ice cream", "Spice up my evenings, cardamon ice cream" " Squeeze me gently,
lemon sorbet"
LaMuu’s Popsik range brings a playful twist to the freezer aisle, targeting a younger audience with vibrant, character-driven packaging. Each flavor features a unique, engaging monster that personifies the taste, making the ice lollies irresistible to kids and parents alike. The lively colors and humorous expressions encapsulate LaMuu’s commitment to fun and quality in their organic offerings, ensuring these popsicles are as delightful to look at as they are to eat.
La Muu ice cream cone packaging features a playful and vibrant design with bold colors to differentiate each flavor. The front of the package showcases a delicious ice cream cone photo, emphasizing the farmfresh quality. The backdrop includes illustrations of whimsical farm elements and a cloud logo, creating a fun and inviting look that highlights the brand's commitment to natural ingredients and local sourcing.
