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HARTWALL UPCIDER REDESIGN​
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Adding a more youthful touch...
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The brief was to give upcider a more youthful and impactful presence, whilst taking moving the brand away from being a generic mainstream cider. Custom illustrations as well as copywriting were implemented to give the packaging a more soulful edge. Also the logo sits bold and proud with it being possible when two cans are next to each other for the logo to block
across shelves.
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Meticulously crafted flavour icons - with every attention to detail given for rich, indulgent icons that simulate appetite and desire as well as offering clear flavour communication. Each icon is a luscious of mix of 3D render, photography and collage.
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