HARTWALL UPCIDER REDESIGN

Adding a more youthful touch...

The brief was to give upcider a more youthful and impactful presence, whilst taking moving the brand away from being a generic mainstream cider. Custom illustrations as well as copywriting were implemented to give the packaging a more soulful edge. Also the logo sits bold and proud with it being possible when two cans are next to each other for the logo to block

across shelves.

Meticulously crafted flavour icons - with every attention to detail given for rich, indulgent icons that simulate appetite and desire as well as offering clear flavour communication. Each icon is a luscious of mix of 3D render, photography and collage.